Super Bowl XLVIII
New Jersey is a known locale and hub for trafficking. Between 2010 and 2012, New Jersey was ranked eighth in the country for human trafficking hotline calls. According to the United States Health and Human Services, there were 119 cases that referenced potential trafficking situations in New Jersey reported on the National Human Trafficking Resource Center hotline in 2014, up from 73 in 2012 and 111 in 2013. Many more cases may have gone unreported, as it is difficult to identify and locate victims. New Jersey—sandwiched between two very large commercial hubs, with excellent transportation networks and ease of ingress and egress—is a prime target for traffickers and their financiers.
In the lead-up to the 2014 Super Bowl in New Jersey, IJP worked with the New Jersey Coalition Against Human Trafficking to use the event as a platform to spread awareness about sex trafficking. Specifically, IJP worked with the Coalition to maximize the impact of the #HTchallenge social media campaign to promote discussion and help participants identify signs of trafficking. #HTchallenge participants reached more than 1,000,000 users with messages of support for anti-trafficking efforts during the Super Bowl, with almost 4,000,000 total messages sent out through Twitter alone.